Beware: Advertising techniques are all around..

These are strategies that advertisers may use in their ads to persuade us to buy things. Have a read and then see if you can find ads that use these strategies....

1. Ideal Kids

The kids in commercials are often a little older and a little more perfect than the target audience of the ad. They are role models for what the advertiser thinks children in the target audience want to be like. A commercial that is targeting eight year-olds, for instance, will show 11 or 12 year-old actors playing with an eight year old's toy.

2. Heart Strings

Commercials often create an emotional ambience that draws you into the advertisement and makes you feel good. The McDonald's commercials featuring father and daughter eating out together, or the AT&T Reach Out and Touch Someone ads are good examples. We are more attracted by products that make us feel good.

3. Amazing Toys

Many toy commercials show their toys in life-like fashion, doing incredible things. Airplanes do loop-the-loops and cars do wheelies, dolls cry and spring-loaded missiles hit gorillas dead in the chest. This would be fine if the toys really did these things.

4. Life-like Settings

Barbie struts her stuff on the beach with waves crashing in the background, space aliens fly through dark outer space and all-terrain vehicles leap over rivers and trenches. The rocks, dirt, sand and water don't come with the toys, however.

5. Sounds Good

Music and other sound effects add to the excitement of commercials. Sound can make toys seem more life-like or less life-like, as in a music video. Either way, they help set the mood advertisers want.

6. Celebrity Endorsement

Teenage Mutant Ninja Turtles sell pizza. These are ways of helping children identify with products either now or for the future. Sports heroes, movie stars, and teenage heart throbs tell children what to eat and what to wear. Children listen, not realizing that the star is paid really well for the endorsement.

7. Selective Editing

Selective editing is used in all commercials, but especially in commercials for athletic toys like frisbees or footballs. Commercials show only brilliant catches and perfect throws. Unfortunately, that's not the way most children experience these toys.

8. Family Fun.

"This is something the whole family can do together!" or "This is something Mom will be glad to buy for you." Many commercials show parents enjoying their children's fun as if the toy will bring more family togetherness.

9. Excitement!

Watch the expressions on children's faces. Never a dull moment, never boring. "This toy is the most fun since fried bananas!" they seem to say. How can your child help thinking the toy's great?

10. Join The Crowd

This is when advertisers try to convince you that if you don't use their product then you just aren't cool. They make us feel like everyone who is cool is buying their product.

11. Emotive Language

Words like "Don't Miss Out!!" or "Hurry, Buy Now!!!" are designed to get us to not stop and think, instead just buy it straight away. This is called impulse buying. The emotive language creates excitement with words that are printed or said with excitement.

Can you think of examples for any of these?